The 20th Century

Oakland's Industry Booms

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Chevy Plant2.jpg (3664 bytes) 18lakeshore2.jpg (3508 bytes) Fruitvale 1907 2.jpg (6785 bytes) Street Paving 2.jpg (3773 bytes) Parkway Theater 2.jpg (3669 bytes)
The Chevrolet Plant Lakeshore Fruitvale 1907 Street Paving The Parkway Theatre
This 1917 photo represents a single day's output at  Oakland's Chevrolet plant once located at the site of the present day Eastmont Mall. An early 20th century building boom stretched from downtown to Lake Merritt and beyond. The flavor of the lake changed from rural to urban with the exodus from the Peninsula caused by the Great San Francisco Earthquake and Fire in 1906. Another rural area that took on a distinctly urban flavor was "Fruit Vale," so called from the grand experiment of men like Frederick Rhoda who grew cherrries in the area for export to the East Coast. Street paving circa 1900. Oakland had no paved streets until 1864, when workmen laid six blocks of macadam along Broadway between Fourth and Tenth streets. The price of the Civil War-era contract showed how little people trusted paper money. The cost came down fourteen cents a foot if payment was made in "gold coin of the United States of America. A thriving independent movie theatre
on Park Boulevard in Oakland, it was constructed back in the '30s.